Great Start
Job search service to help
first-generation immigrants
My Role:
UI/UX designer and researcher
Project Goal
Great Start is a job search service that is specifically designed to assist first-generation immigrants in their job search process. It aims to address the unique challenges faced by immigrants in finding suitable employment opportunities in a new country.
Research Study Details
I conducted interviews with first-generation immigrants to better understand their job-seeking behavior, needs and preferences. Going into the research, there was an assumption that young adults would be the primary focus.
However, after conducting the interviews, it was discovered that many non-English speaking older individuals were also seeking employment. So I determined that the target audience for the project is recent immigrants between the ages of 21 - 68.
Target
Audience
Key Challenges
Language barriers: First-generation immigrants may not be proficient in English, which could make it challenging for them to navigate an app that is only available in English.
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Cultural differences: First-generation immigrants come from diverse cultural backgrounds and may have different expectations when it comes to job search.
Initial Design Concepts
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A multilingual interface
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Simple and intuitive design
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Job search filters
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Resume builder
User Testing Results
Here are some insights that were discovered after conducting a usability study with the low-fidelity prototype ï‚Ž
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1. Language selection
Users need a function that allows selection of a specific level (A0-Native) for each added language
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2. CTAs
Users need a clear call to action texts to meet their expectations.
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3. Share a job posting
Users need a “share” button for each individual job posting.
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Responsive Website
Mobile App
Here is the link to high fidelity prototype ï‚Ž that shows the main user flow.
Design Atoms
What I Learned
The results of user research surprised me and convinced me that inviting a diverse audience for interviews is the best way to identify the target users, to be inclusive in the design, and to meet user’s needs.